Pharmapromo Kft.




Third generation mobile telecommunication standards. Compared to earlier versions this means bigger bandwidth, which makes it possible to use multimedia applications.


Fourth generation mobile telecommunication standards, which include higher data speed, big capacity, using open-source internet standards and more advanced multimedia services.

Advantages of web traffic measurements

Web analytics include professional web statistics that can provide a lot more than reporting standard data, for example information for a deeper and customized analysis. With web traffic statistics we can follow the trends and changes in the number of visitors, how many of them arrived by clicking on a link placed in a different site and how many of them got to the website using search engines. We can also find out which keywords resulted in a visit from a search engine (usually from Google).

Aggregation of social media sites

Aggregation of different social media sites is made possible by applications that allow users to view the content of social websites simultaneously on one platform.


A mobile operation system first developed by Android, Inc. Later Android, Inc. was bought by Google and finally the development process was continued by Open Handset Alliance. The device is operated through the Java program libraries developed by Google. The Google toolbar is an important part of the platform.

Audited and non-audited measurements

To measure our website traffic it is recommended to use applications that provide accurate and detailed results. The most commonly used external measuring tools are Google Analytics, Gemius, Webaudit and Alexa. To this day only WebAudit and Gemius are audited applications that provide widely accepted traffic data. While Google Analytics is a professional application it is not considered a certified traffic measurement tool. In its current form it is a private application designed for the internal use of websites. Audited data is in many cases available for the public. (The decision to make traffic data public belongs to the operator of the website.)


A banner is an advertisement published on an online platform. It is usually a size 468×60 or 120×240, colorful ad that contains a link and grabs the attention of users. Clicking the banner takes users to a website introducing the advertised product or service.


Blogs are websites that are updated by an author, and the series of these posts provide the content of the site. There is a wide range of possible topics and designs when it comes to blogs. The posts appear in reverse order with the newest entry visible. Blogs can be public, available to everyone, or set to be private.

Bounce rate

The bounce rate shows the rate of users who “bounced” from the site, meaning that the entering and leaving page was the same, so they haven’t viewed another page on the website. This also means that if a visitor is reading for ten minutes on a page and rather than clicking on a link placed on the site closes the window or clicks to go back this visitor is considered “bounced”.

Campaign modification

The process where the structure of an e-detailing campaign, the concept of design or the slides are changed or modified.

Campaign viewing

The process when a viewer has seen at least 30% of the main and milestone slides. (This does not include the optional components of the e-detailing presentation like the feedback survey and the rating segment.)

CPC (cost per click)

The cost of a click – in case of online advertisements this term refers to how much it costs when someone clicks on our ad.

CPI/CPM (cost per impression)

The cost of 1000 impressions. In case of online advertisemts it refers to the cost that is due when our ad achieves 1000 impressions.

CTR (click through rate)

The click through rate shows how many visitors clicked on an advertising link compared to the number of ad impressions. The CTR is the number of clicks per the number of impressions.


Product information presented by sales representatives to physicians and other healthcare professionals. A marketing activity that requires the presence of the sales representative.

Digital detailing

Detail information provided with the help of a digital device (for example: tablets), usually a product presentation provided by the sales representative during a physician visit which consists of a nonlinear series of slides. Detailing provided on a digital device is typically flexible, it can be structured based on the needs of the audience, the series of slides can be viewed in different orders as well.


Computers and websites are referred by an identification name, a domain. With this specific name we can refer to websites placed on the server of our provider or to our own online mailbox. For example, [email protected]. The ending of a domain depends on the geographical location of the domain. In Hungary, domains have the ending “.hu”.


The detail presentation is sent to the physician or other healthcare professional electronically, via an email invitation. Doctors then can view the slideshow independently. By viewing the different elements of the slides the professional can receive the information through several possible sequences. This type of detailing doesn’t require the presence and help of the sales representative.

Feedback questions

After the presentations physicians and other professionals have the option to give feedback in a survey containing questions specifically designed to help them memorize the information viewed before. The system provides the option to view the e-detailing slides again.


Forums are constructed by comments of users. Users can have dialogues and share their opinions on specific topics. Main categories and subcategories make it easier to search and navigate between topics. The comments of users appear chronologically with the original comments usually visible. More complex forums often have top subjects containing comments about the most popular topics.