Today we can declare that mobile technology has changed our everyday lives. From the 4 Billion mobile devices used worldwide 1.08 Billion are smartphones, while 3.05 Billion are able to receive text messages. According to some studies by 2014 mobile devices are going to take over the role of desktops. This mobile trend cannot be ignored when it comes to healthcare and pharmaceutical marketing.
The increasing popularity of mobile and tablet devices influences greatly the creation of successful marketing campaigns, the communication with different audiences and accessing certain members of our target audience. Our company helps clients to utilize the possibilities mobile platforms provide with applications and content marketing specifically designed for these devices.
The trend of mobile technologies can change healthcare services in a significant way. The wide range of applications can help users with monitoring their health, learning first aid, or they can help them with compliance issues. Since mobile technology is a constantly improving field there is always room for creating new innovative solutions.